Arthur Couvat is a director and photographer currently based in Stockholm, Sweden.
Over the years, Arthur has worked around the globe with renowned global brands like Nike, Adidas, Zalando, Calvin Klein, Gore-Tex, or Rimowa. His signature style has evolved through collaborations with talented DOPs and international production companies, refining his visuals by blending energetic editing with a more polished, cinematic touch. Arthur brings a keen eye for composition and movement, ensuring that each project - whether a commercial film or a stills campaign - feels dynamic, modern, and intentional.
Arthur’s journey into advertising began in 2018 when he joined Wieden+Kennedy Amsterdam at just 21. Initially hired as an editor, he quickly expanded his role, directing, shooting, and shaping much of the agency’s social content over three years. This period sharpened his skills across both film and photography, allowing him to refine his distinct visual identity before transitioning to freelance work in 2021.
Today, Arthur thrives at the intersection of film and photography, effortlessly moving between motion and stills to craft campaigns that feel cohesive and immersive. His work spans from high-energy sports films to elevated fashion visuals, capturing athletes, celebrities, the outdoors, and youth culture with an instinctive blend of movement and composition. His ability to think as both a director and photographer ensures a holistic vision - whether capturing fast-paced action, fashion moments, or intimate portraits with a cinematic touch.
Behind the scenes of Nike Phantom shoot with Philippe Coutinho.