Peloton global rebrand campaign
Read more about the project on Shots.com
“This collaboration marks a momentous milestone in Peloton's quest to reshape its brand identity. With his exceptional talent and diverse skill set, Couvat has played a crucial role in revolutionising the perception of Peloton as a fitness company that transcends age, fitness level, and income. Armed with a profound understanding of brand storytelling and artistic versatility, Couvat's involvement in the collaboration has propelled Peloton's rebranding efforts to new heights of creativity, aligning perfectly with the company's mission to deliver a fresh, inclusive, and engaging brand experience to a broader audience.”
PHOTOGRAPHER & DIRECTOR : Arthur Couvat
EXECUTIVE PRODUCER :Charlotte Brugman
PRODUCER : Niels Visser
PRODUCTION MANAGER: Annemieke Boschman
DOP: Thomas Gouillon & Dan Shetron
PELOTON CREATIVES: Shawn Hamidi, Erick Rodriquez, Carol Sebben,
PELOTON PRODUCER : Kennedy Davey,
TALENT: Christie Paz, Eileen Twum, Fabienne Palmer, Casey Krushner, Gabriel Mokake, Jade Seabrook, Solomon Greaves, Karen Gorham, Mai Lei Robinson, Cedric Anthony Pham, Daniel Dooreck, Rachel Rose Ulian, Rachel Rose Ulian, Kyla Ann Benavides, Allen Robateau, Rebecca Russ, Karthik Lakkamraju