Gore Tex
TCO developed the campaign to champion the human story
behind the brand by highlighting nine creal people and their stories
that celebrate the GORE-TEX Brand promise of ‘Going Further, Together’.
Spearheaded by a 45-second film directed by Arthur Couvat
and produced by TCO, the campaign captures the brand’s essence
through inspiring, documentary-style visuals that range from bustling
London streets to wild Icelandic landscapes.
Client — Gore Tex
Director, Cinematographer — Arthur Couvat
Production — TCO London
Producer — Josh Hillman
Editor — Ben Elkaim
Color Grade — Tim Smith
Sound Design — Marlon Beatt
Stylist — Jenny Meister
Steadicam — Stephan Knight
Focus Puller — Kieran Coyne
Local Producer Iceland — Steve Lewis
Local Producer London — Jack Woodcraft
Gaffer — Chris Ower Davis
Creative — Sarah O'Kane, Phil Young, Kaz Salemink
TCO developed the campaign to champion the human story
behind the brand by highlighting nine creal people and their stories
that celebrate the GORE-TEX Brand promise of ‘Going Further, Together’.
Spearheaded by a 45-second film directed by Arthur Couvat
and produced by TCO, the campaign captures the brand’s essence
through inspiring, documentary-style visuals that range from bustling
London streets to wild Icelandic landscapes.
Client — Gore Tex
Director, Cinematographer — Arthur Couvat
Production — TCO London
Producer — Josh Hillman
Editor — Ben Elkaim
Color Grade — Tim Smith
Sound Design — Marlon Beatt
Stylist — Jenny Meister
Steadicam — Stephan Knight
Focus Puller — Kieran Coyne
Local Producer Iceland — Steve Lewis
Local Producer London — Jack Woodcraft
Gaffer — Chris Ower Davis
Creative — Sarah O'Kane, Phil Young, Kaz Salemink